At Actimel, we have teamed up with our friends at Too Good To Go to take action against food waste! We know how confusing date labels can be, that’s why as part of Too Good To Go’s, ‘Look, Smell, Taste, Don’t Waste’ campaign, we’ve added their label to our yogurts to help you decide when they are still perfectly delicious to eat. We’ve also moved all our ‘Use by’ dates to ‘Best Before’ dates. A little change that will make a big difference in tackling food waste.

To help you understand what happens to Actimel products after the Best Before date has passed, Too Good To Go and Actimel have illustrated what happens to the product over time. This shows that as long as the product has been stored correctly and the seal is unopened, Actimel will always be safe after the Best Before date has passed. It's up to you to decide when you still enjoy the product!

At Actimel, we are extremely proud to be certified as a B Corp brand as part of Danone UK! B Corp is an amazing community of companies with a common goal: To use business as a force for good. It’s an external recognition for meeting the highest expectation of social and environmental performance, transparency and accountability. It also demonstrates all we do for families, communities, and the planet.